ISB Digital Summit 2014 - Indian School of Business
Pramath Sinha - 9Dot9 Media

Pramath Sinha

Founder and MD
9.9 Mediaworx Pvt Ltd
Passionate about media, Pramath grew up in Patna around his family's publishing business. Later, from a 10-year diversion to engineering, robotics and academia, he became one of the early "diversified" hires for McKinsey and Company, the international management consulting firm. Working for clients in the diverse genres of TV, newspaper, magazine, music, online and filmed entertainment, across North America and India, his exposure to strategy and operations in media runs wide and deep. Along the way, he helped set up and served as the Founding Dean of the Indian School of Business (ISB). Prior to founding 9.9 Media, he led the ABP Group, one of India's leading and most diversified media conglomerates.