ISB Digital Summit 2014 - Indian School of Business
Debabrata Mukherjee
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Debabrata Mukherjee

VP Marketing and Commercial
Coca Cola India and South West Asia
20 years of professional experience in a diverse set of roles spanning marketing and sales operations Successful in sustaining high growth for robust businesses and in turning around vulnerable ones. A seasoned leader who can direct an organization in the vision setting and crafting of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.
Keen reader of the consumer, market pulse and competition
Articulate, persuasive, great with people and numbers

Specialties: Leadership and Change Management ,P&L Management, Category Strategy Development, Consumer Marketing , Brand Equity Management , Media managment and IMC, Sales and Customer development across markets.