ISB Digital Summit 2014 - Indian School of Business
Professor Amit Mehra
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Professor Amit Mehra

Indian School of Business
Professor Amit Mehra is an Assistant Professor and Research Fellow at the Indian School of Business.

He draws upon game theory, agency theory and econometric tools to research Internet retailing, Internet advertising, software product development, pricing and launch strategies and human capital development for IT firms.

He has published in the most exclusive international journals such as Information Systems Research andManagement Information Systems Quarterly.

He is regularly invited to present worldwide at top academic as well as industry conferences on Information Systems and Marketing.

He teaches the Business Statistics and the Social Media, Online Advertising and Web Analytics course to MBA students at ISB.

He received his PhD from the University of Rochester and his bachelor's degree from IIT Delhi.