ISB Digital Summit 2014 - Indian School of Business

Digital Bootcamp Workshop

Beyond the Summit
A workshop for corporations who are in the early stages of the digital journey.

Objective: To coach the businesses on how to take their business online, incorporate digitally enabled business progresses and leverage the digital medium effectively for their customer outreach and business growth.

Date & Time: 21st August 2014, 9:00am - 6:30pm.

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Instructors From

agenda

8:45 am - 9:00 am
Registration
9:00 am - 9:30 am
Setting the context - Digital Presence,
Overview of Online Media and Digital Advertising
Amit Mehra - ISB
Indian School of Business
9:30 am - 10:30 am
Digital media Landscape overview
Mrinalini Chakraborty - Google
Mrinalini Chakraborty
Google
10:30 am - 10:45 am
Tea Break
10:30 am - 11:45 am
Search Marketing Strategy:
  • Organic Search, google plus
  • Adwords paid search
  • Mobile search strategy
Google
11:45 am - 12:30 pm
Digital Media Analytics
- Web/Mobile Analytics
Google
Google
12:30 pm - 13:15 pm
Advance Analytics
Kedar Gavane - Comscore
ComScore
13:15 pm - 14:00 pm
Lunch at ISB Atrium
14:00 pm - 16:00 pm
Social Media Marketing
Facebook
16:00 pm - 16:15 pm
Tea Break
16:15 pm - 17:15 pm
Mobile Marketing Strategies
TBD
17:15 pm - 18:15 pm
Designing Digital Strategies - A practitioners approach
Vinay Krishna - Jigserv Digital
Jigserv Digital
18:15 pm - 18:30 pm
Closing Address
Reema Gupta - ISB
Indian School of Business